In 2007 the communication agency Imagination, decided to introduce VJ’ing to the centre of the Ford stand. Live video mixing incorporating pre-canned footage from the local city-scapes, together with audience generated content and interviews were mixed by a team of VJ’s every 20 minutes into a sparkling two minute live HD video show, displayed on Fords giant LED screen.
My contribution to this project was working as a live VJ, operating custom software on three large touch-screens in Geneva and Frankfurt (together with Toby Harris aka *spark, Jasmin Jodry and Jesse Lucas) as well as the generation of locally shot footage of Geneva, Frankfurt, Amsterdam and Bologna.
